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In the business world of today, most of the consumers have found it hard to foretell the precise expiration date of an array of products. After a significant period of bewildering, the packaging food business is, at last, undertook the acts of embracing homogeneous labels. For example, in most of the retailing shops, one can eventually recognize the labels indicating aspects that include:Best before, Enjoy by as well as To sell by in each product name.
Before this significant step undertook by the packaging firms, there was the inclusion of various illustrations to signify the product life, even though in most of the situations, they were just more but nebulous. To signify a shelf life, a good deal of terminologywas used in the description of products. However, it led to even more confusion rather than effective assistance while choosing a product.
Statistics in U.S. and U.K.
In the given business article, Zach Brookestates how the given problem has led to an array of real-word implications. As a result, both the Harvard Food Law and Policy Clinic and Natural Resources Defense Council merged up to release a report regarding the vulnerabilities of food packaging. To the surprise of many, the report found out that each year, the U.S. as a whole wastes a significant 160 billion pounds as a result of ineffective food packaging provisions. It is a high amount that almost corresponds to $30 billion.
From the given number, a separate study undertaken by U.K. sustainability nongovernmental organization, Waste & Resources Action Program (WRAP), signifies that out of the total amount, about 20 % of the misuse is often as a result of vagueness over the connotation of sparkle in labels.
Possible Way Out
As a consequence of the high disparity, a separate examination, conducted by ReFED, Leading food waste reduction, approximates that a high vulnerability could be outdone through the standardization of food labels. As a result, it would give rise to the U.S. as a whole witnessing about 400,000 tons of food to be saved from wastage.
Under the first-hand system, much hope is projected on the processing and packaging industry; there is a proposal of doing away with inappropriate tags that are attached to the shelves. Itimplies the inclusion of new packaging dimensions such as: “Best use of,” a suggestion that relates to the particular food quality unlike the ambiguous illustration of expiration dates that are never valid.
After ensuring that the quality of food is worth it, what follows next includes the consumer’s preference as to whether or not to buy the product itself.
Packaging as a Strong Tool of Marketing as Well as Its Pitfall
This article is educative in the field of marketing. Packaging is one of the most used strategies in promoting the brand of a company. It speaks volumes about a product such as its benefits and strengths, expiry dates, the method of its application, and why it is better than any other brand.
However, packaging can have severe implications on a firm, especially when the product involved is food.
Firstly, it may lead to unnecessary costs which the company could avoid. For instance, the clients may sue the company for the damages they incurred as a result of the wrong packaging or the misguided information on the packaged item. The organization will lose its resources regarding compensation and fines.
Secondly, the company may have no other alternative than to dispose of the product. It is, therefore, the sole responsibility of the management to ensure there exists no packaging information that is misleading or confusing.
Lastly, the company may label a product that has already expired using a fake and extended period of usage. In the case of any implications, the company will not escape the legal action against the false information. In other words, it is important to inspect the goods usage and condition before packing and labeling. More so, there should be a set standard of providing these services such that no one can accuse the company of any harmful products. No wonder these two groups joined hands in making sure that there exists no more confusion in the details of their packaging. They could have known the secret of winning a competitive advantage by ensuring that no one points fingers at their products.